Collaborating for Sustainable Change: New Approaches to Accelerate Innovation

While public opinion surrounding the virtues (or lack thereof according to the Wall Street Journal) of corporate social responsibility are wide and varied, the power of business in society is indisputable. Its a power that has at times carried a bad reputation - especially lately, when we've seen it used shamelessly to rake bags of cash into the arms of a few executives.

Some companies and their executives stand apart. They are ready to wield their power for good - and they're looking for the best ways to do just that.

On October 21, 2010, many of these companies will join together for a day of collaboration and inspiration. CBSR (Canadian Business for Social Responsibility) hosts their 8th annual Summit: Collaborating for Social Change - New Approaches to Accelerate Innovation. I am honored to join an afternoon panel entitled, "Sustainability Game Changers: How Social Innovators Are Breaking Boundaries, Shaking Up Traditional Business Models and Achieving Results." Also on the panel will be:

  1. Toby Heaps, Editor and Co-Founder, Corporate Knights (Toby will be moderating)
  2. Dr. Rafi Hofstein, President & CEO, MaRS Innovation
  3. David Labistour, CEO, Mountain Equipment Co-op
  4. Nickolas Parker, Executive Chairman, Cleantech Group LLC

    CBSR is a non-profit, member-led organization that mobilizes Canadian companies to make powerful business decisions that improve performance and contribute to a better world. Every year, the CBSR summit contributes positively to the changing landscape of business - they strongly believe that corporate responsibility and business success go hand-in-hand.

    At this year's summit, you will:
    1. Discover best practices in collaboration with employees, suppliers, customers, NGOs and industry leaders.
    2. Work hands-on with peers to learn how to apply collaboration frameworks and tools in your business.
    3. Network with leading executives, thought leaders and practitioners.
    4. Learn from Canadian and international visionaries.
    Take advantage of discount pricing prior to September 10, 2010.

    The lineup of speakers is pretty amazing - check it out here.

    Besides being on the panel, I'll be interviewing a number of the speakers and panelists throughout the day on behalf of 3BL Media (follow 3BLMedia on Twitter). These interviews will be available for viewing on the day of the Summit, so if you can't make it, be sure to tune in online. If you like, you can check out some of our previous interviews from earlier conferences this year.



    I'd love to see you there - send me an email at the address below if you're able to make it!

    Let us know you're coming (or considering it) on LinkedIn

    Register here!


    Follow CBSRNews on Twitter




    Chris Jarvis & Angela Parker
    c: 317-371-4435 | chrisjarvis@realizedworth.com
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    Philanthropy & CSR

    Not sure of the difference between Philanthropy and Corporate Social Responsibility? Not even sure what Corporate Social Responsibility means? Here are two sources that you can trust to educate you and - more importantly - keep you from looking dumb at the next corporate gathering.

    Like any rapidly growing topic, the more we hear about Corporate Social Responsibility, the harder it is to determine which sources of information are trustworthy. With terms like “greenwashing” to scare us away, few people have the energy to dig through the plethora of books, papers, articles, and websites on the topic. What we need is to simplify. Toward that end, here are two - yes, just an easily manageable two - sources for you to place at the top of your list. If you check on only these two sources every few days for your CSR info, you will be well-equipped to sound intelligent and informed next time the topic comes up in conversation.

    First, old-school yet innovative print media: Corporate Knights Magazine.

    I’m a huge fan of the team over at Corporate Knights (based in Toronto, Ontario). They are a notably smart and insightful group, breaking new ground in Canada with their thorough research and accessible reporting. (See their Global 100 index for an example of why you need to be reading this magazine.) There is simply no other print piece like it for the field of CSR - which is why, as you can imagine, I was delighted at the request to be interviewed for this month’s issue along with great CSR minds, Peggie Pelosi, Sandra Waddock, and Bob Willard. The article is titled, “Philanthropy is Dead?” Read it here and let me know if you would answer that question with a yes or a no.

    When you read the article above, you’ll discover one reason that I am such an advocate for this next CSR source: Boston College Center for Corporate Citizenship. Listed as part of the Coporate Knights piece is Boston College's Five Stages of Corporate Citizenship (scroll to the end). Check out the detailed (and fascinating) pdf here to determine which stage your company is in. Boston College is, as far as I’m concerned, the leading academic institution creating bridges between practical research and practitioners in the field. The Center for Corporate Citizenship works mostly with Fortune 500 companies, but their resources are invaluable to businesses of all sizes. Another great one to get started with? The 6 Drivers for Effective Employee Volunteering and Giving.

    I'd love to hear about how much smarter these resources make you! Feel free to comment or contact me at the info provided below.


    Chris Jarvis & Angela Parker
    c: 317-371-4435 | chrisjarvis@realizedworth.com
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    How to Discover the Value of Volunteering

    Back in June, I wrote about my belief in volunteering and my daughter's upcoming trip to Ukraine. Through her experience, I remembered some of the most important reasons to volunteer....

    Personal value is typically found in our ability to plan, produce, and succeed. We don’t start a project without the outcomes in mind; we don’t plan a trip without a budget outlined; we don’t embark on new ventures without knowing where we’re going and why. These measures enable us to avoid discomfort or failure - and often, to avoid discovery.

    When my 17-yr-old daughter, Katie, left this summer to work in Ukraine, she didn’t have a plan in place. She was unaware of any particular reason for going; and frankly, she didn’t care if that was right or wrong. When she was daunted by the money she was required to raise, she followed the advice of her mother and kept moving forward, believing, “what will be, will be.” Katie boarded the international flight with curiosity to motivate her, and waited for something - or nothing - to happen.

    “I didn’t go to make a difference; I didn’t go to save anyone. I was pretty sure I wouldn’t  even end up giving the Heimlich. Turns out, what I got out of it was way more than I put in...”


    Mission to Ukraine



    Mission to Ukraine is an indigenously run ministry that serves the Zhitomir region of Ukraine. It ministers to the most marginalized of Ukraine – the unborn and the disabled. Each summer, Mission to Ukraine, puts on a summer camp to provide a healthy and nurturing space for a group of disabled men and women, ages 13-35. Katie’s team worked at this camp, providing the same routine each day to the campers: devotions, stretches, breakfast, activities, and so on.

    “Nothing really changed,” Katie said after the trip. “If we weren’t there for the kids, another group probably would have been. We didn’t experience earth-shattering moments of life-change....we were just there. And I think it was that, just “being there” that mattered most.”

    Through Katie, her trip to Ukraine, and the reflections she shared with me, I remembered some of the most important reasons to volunteer. Let me share them with you here:

    How to Discover the Value of Volunteering:


    Be Irresponsible.

    Allow yourself to dive into volunteering without a plan. Who cares if the experience you choose is really the right one for you? If now is not the time for this particular volunteer venue, you’re free to try a different one, at a different time. The more open you are, the greater the opportunity for impact. As Katie shared with me, “I can’t quite describe the impact being with these kids had on me. It’s like trying to describe happiness to someone whose always been depressed. You have to experience it to understand it.”

    Be unproductive.

    As I mentioned earlier, productivity is where, as middle-class North Americans, we tend to find our value. Deliberately choosing not to produce is painfully counter-intuitive, but it may be the only way to discover that our value is in fact, innate. “I didn’t do anything lasting for the campers,” Katie shared with me. “I didn’t give them money or clothes or a way to cure their disabilities; I just showed up. And somehow, simply telling them through my actions, “I came to meet you in person” was enough for them to say to me, “I love you.” I realized....wow, I love you too.” When I pushed Katie to tell me why it wouldn’t have been better just to send Mission to Ukraine a large cheque, she said, “When you’re sick, what do you want? Love or money? Money never changed anybody for the better; what we need to make the world a better place is to give and receive love.”

    Be dissatisfied.

    Interacting with the world’s suffering doesn’t often leave us feeling good. Instead, we are left feeling guilty about the water gushing from the kitchen tap, or the warmth of our homes at night. Sometimes volunteering even conjures anger at our own ignorance or frustration toward the issues we can’t fix. These are good reactions. Dissatisfaction urges us toward continued action and discovery. Katie told me that her trip to Ukraine allowed her to find her motivation for volunteering in the first place. “Now I would go back because I know why it matters. The campers spoke to me right where I was; it was the right time for me to be there.”


    It Takes a Village....

    One more thing about Katie’s experience that made a huge difference to me? The way my online community (blog, facebook, and twitter connections) contributed financially to help enable her to go. I was amazed to see how many people believe in young people volunteering. Katie also expressed how surprised and grateful she was for the kindness of strangers. In her words, “There’s so much good in the world. Just because we don’t always see it, doesn’t mean it isn’t there.”


    Chris Jarvis & Angela Parker
    c: 317-371-4435 | chrisjarvis@realizedworth.com
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    Corporate Volunteering Tools: My 5 Favorites (Plus 47 more that are worth checking out)

    Managing a volunteer program can be exhausting - but it shouldn’t be. There are numerous tools, social media sites, and other resources available to help you plan great events, communicate effectively, and capture the right data for making things better. Consider the resources below - they will make your life easier.

    I find it odd that when I ask companies about their methods for managing employee volunteer programs (EVP), I hear responses like “Well...we use excel.” or “Pen and paper works pretty good for us.” Or worse - they tell me they, “can’t find anything that works with our internal systems, so we’re building something.”

    Um...these are big companies. HUGE companies. And their lack of effective EVP management is an epic waste of time and money.

    So, not out of the kindness of my heart, but rather the frustration of my mind, I bring you the solutions that will save your soul. (Or at least save you a lot of time and money.)

    Corporate Volunteering Management Solutions

    Angel Points: This company offers a number of online solutions meant to increase employee engagement in a company’s corporate social responsibility program.  Each application is aesthetically attractive and has an accessible layout. Their volunteer management solutions allow you to create web pages for events, focus promotional efforts based on employee interests, build employee profiles and share stories with everyone in the company. The software also includes some measurement capability so you can figure out if you hit your objectives.


    VolunteerMatch: The first to enter this new field of online solutions for corporate volunteering, VolunteerMatch also boasts the Web’s largest network for volunteering. As a nice bonus feature, the solutions also include a way to involve customers in the volunteering experience thereby connecting your cause marketing efforts with your corporate volunteering programs. This tool offers the ability to manage, track and measure the programs. It is usable by companies of all sizes.


    True Impact: If you’re after good data and metrics, you’ll want to consider using True Impact. We met Farron Levy, the owner, a couple years back and interviewed him on our blog. His web-based software helps companies plan and measure the social, financial, and environmental return on investment (ROI) of their programs and activities. Check out their free trial to learn more. 


    Ammado: This is an amazing online tool that does just about everything - and in a big way. You can manage your employee volunteer program, include your customers, create profiles, share stories and integrate with popular social media sites like twitter. The most powerful aspect of this tool is the ability to donate directly from any payroll system. What’s more, you can give financially to any nonprofit on the planet, including China (no one else is able to do this yet). This is an important feature that can help companies figure out what their employees are interested in and show clear support by matching the donations of their employees.


    And if you’re after something simple and readily available:

    VolunteerSpot: Designed for any type of volunteer event, VolunteerSpot’s free software can also be applied to Corporate Volunteering programs. This is an online volunteer signup tool meant to streamline communications, saving both time and energy. (Think “Evite” juiced for volunteering.) You can check out a video explaining it here.

    A brand new find:

    Volunteasy: This is a recent discovery for me! Volunteasy is an easy-to-use web based solution that is ideal for small to medium sized non-profits. It can be used for employee volunteering programs, but remember, it’s strength is simplicity and accessibility - not complex data management. There’s a free trial so let me know what you think.

    A social media platform:

    It will be interesting to see how social media platforms affect volunteering. Volunteer Toronto has helped develop Volunteer Connect which is a simple scheduling tool that helps Facebook communities find and organize events. I’m sure there are more out there, so let me know!

    Remember, these are just a few of my favorites. I’m looking forward to creating and sharing a comprehensive list of resources, so feel free to leave a link to your favorite online volunteer management tool in the comment section below.

    In the meantime, if you’d like to embark on some research of your own, check out Jayne Craven’s blog Coyote Communications. She’s done a great job of providing a long list of links as well as her opinions regarding what a volunteer management software packages, platforms, or products should accomplish (so be sure to visit her site to see all the resources she provides). I’ve combined her links with mine (there was a bit of overlap), but please know that I am not endorsing any of the following products.

    1. Andar Web-Based Volunteer Management, from Helix
    2. CERVIS (Community Event Registration and Volunteer Management System)
    3. Convio Volunteer Management Software
    4. Count Me In (for sports league volunteers)
    5. CiviCore Volunteer Management
    6. DonorPro
    7. FundRaiser Software
    8. eteambuilder
    9. GiftMaker Pro Volunteer Module
    10. GiftsFriends&Time, by OneWhoServes, Inc.
    11. GiftWorks Volunteers
    12. Global Relief Network volunteer management system
    13. Golden Futures Foundation 501(c)3 - For School Volunteer Programs
    14. Good Done Great Volunteer Management
    15. Hello Scheduling
    16. Income Manager v.5.1, which has a volunteer management component
    17. Ministry Scheduler Pro
    18. My Service Log
    19. MyVolunteer.com
    20. OnCorps Reports, for AmeriCorps and VISTA reporting
    21. OrgAction Online Volunteer Database
    22. ROVIR, the Retriever of Volunteer Information and Reporting
    23. Samaritan Technologies (eCoordinator)
    24. School Volunteer
    25. ShiftBoard
    26. Son of Service (SOS) (free)
    27. Sumac http://www.sumac.com/
    28. Tapestry, by VisionLink
    29. Tools for Organizations/Habitat Scheduling
    30. The Registration System (TRS)
    31. V-Base, Developed by do-it and YouthNet UK (United Kingdom)
    32. V2/Volunteer2/Volunteer Squared/Volunteer Impact
    33. VolCentre
    34. Volgistics
    35. Voltrak
    36. Volunteer Event Management (VEM)
    37. Volunteer Management System (VMS)
    38. Volunteer Reporter (formerly RSVP Reporter)
    39. Volunteer Scheduler Pro
    40. Volunteer Works
    41. Vol - Track
    42. VSys One
    43. When to Help
    44. Wild Apricot 
    45. YourVolunteers


    If you have a volunteer management tool to add to the list, please include it in the comments below.


    Chris Jarvis & Angela Parker
    c: 317-371-4435 | chrisjarvis@realizedworth.com
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    Learn more about Realized Worth

    Connecting companies with communities through employee volunteering & social media.

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